Our client had just launched a new book: Deep Human - Practical Superskills for a Future of Success. They needed visibility and to become a national best seller!
We analysed the multiple touch points within the customer journey to design an effective, impactful campaign. We first identified the target audience, then developed social content to drive engagement on Facebook and Instagram. Next, we conducted a content audit to quantitatively identify the hits and misses. This real-time research enabled an understanding of how to effectively reach out to the target audience, and we constructed a strategically-placed sales funnel page to ensure the successful conversion of these targets into satisfied customers.