Taking plant-based diets to the next level, Quick Greens is a new, 100% vegan, casual restaurant based in Singapore. Having opened last August at Funan Mall, the restaurant features a well-curated menu made up of the freshest, most flavourful, locally sourced vegetables, grains, pickles, and sauces, as well as freshly blended smoothies, dairy-free shakes, and cold-pressed juices. In a nutshell, the meals at Quick Greens are sustainable, delicious and above all, affordable.
The brief was to create a fun, earth-friendly and healthy brand identity that could appeal to teenagers, millennials, young professionals, mid-to senior-level executives and retirees who wish to improve their health and wellness. Additionally, the team was tasked with designing the restaurant and creating merchandise for its fans.
Our objective was to create a brand that transcends time and trends – demonstrating that veganism is fun and also the future. The Quick Greens brand embraces the ideals of vegans, vegetarians and flexitarians and creates awareness for those who are not, yet. In addition, we created a visual language that aligns with the restaurant’s vision and mission.
Brand identity, logo design, logotypes, typography system, font design, type design, brand book, online design, restaurant interior design, food truck design, food packaging design, merchandise design