The GUILD International College is the brainchild of Founder Jayne Nadarajoo and Director Ganesh Kanapathy, both experts in the field of education. A unique aspect of The GUILD is that it offers education programmes (from short to 3-year courses) focused on helping students live independently. In addition, non-academic students are empowered with hands-on programmes that include arts & crafts, technology, hospitality, and trade skills. For this new academic institution, we were asked to create a trusted brand that appeals to parents and students equally and develop a website that considers their needs and wants, providing all the information parents and potential students need to make informed decisions. We strove to create a new brand that is credible and accurately features the experience and expertise of its founders; as well as engages the parents’ crucial contribution to their children’s education. We explored and developed a visual language that aligns with the institution’s vision and reflects prospective and enrolled students’ expectations.
Brand identity, logo design, logotypes, typography system, font design, type design, brand book, corporate deck, online design, website