Our client wanted to expand their B2C communication channels with social media. Their product, a sophisticated medical device, was largely unknown in the consumer market, and public education and awareness were needed to draw the target audience's attention.
We analysed the multiple touch points within the customer journey to design an effective, impactful campaign. We first identified the target audience, then developed social content to drive engagement on Facebook and Instagram. Next, we conducted a content audit to quantitatively identify the hits and misses. This real-time research enabled an understanding of how to effectively reach out to the target audience, and we constructed a strategically-placed sales funnel page to ensure the successful conversion of these targets into satisfied customers.